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Determinan Intensi Wisata Halal Berkelanjutan (Studi Pada Pariwisata Halal Kota Pekanbaru)
This study aims to observe the development of the environment in halal tourist spots located in the city of Pekanbaru, Riau. : This research uses a quantitative method, and the data is both primary and secondary. According to the Statistics Agency, the population of Pekanbaru is 1,167,599 people. In this study, the sample used to conduct observations is based on PLS-SEM and questionnaires, as this method determines the environmental conditions of halal tourist places in Pekanbaru, Riau. The Structural Equation Modeling–Partial Least Square (SEM- PLS) is carried out using SmartPLS software version 4.0.9.2 to observe data on the development of Muslim tourists visiting Pekanbaru, while the questionnaire is conducted using Google Forms to gather responses from the community in Pekanbaru. : The results of the study show that factors that can affect sustainable halal tourism, but each factor has a different purpose, in this study itself there is one variable factor that can affect sustainable halal tourism, namely, attitude. Because this variable has the purpose of maintaining an attitude when visiting halal tourist destinations in Pekanbaru City.
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