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Pengaruh Biaya, Kesadaran Halal, Pengetahuan Halal, Dan Persepsi Kemudian Terhadap Minat UMKM Melakukan Sertifikasi Halal Di Wilayah Bogor

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"Objective: This study aims to determine whether cost, halal awareness, halal
knowledge, and perceived ease of process influence the interest of MSMEs
(Micro, Small, and Medium Enterprises) in obtaining halal certification in the
Bogor area.
Method: This research uses a quantitative approach with multiple linear
regression analysis techniques. The sample was selected using purposive
sampling, with criteria including MSME actors in the culinary sector (food and
beverage) located in the Bogor area, operating their businesses for a minimum of
six months, and being at least 18 years old.
Results/Findings: This study provides results that: (1) Cost has a positive and
significant effect on the interest of MSMEs in obtaining halal certification. (2)
Halal awareness has a positive and significant effect on the interest of MSMEs in
obtaining halal certification. (3) Halal knowledge has a positive and significant
effect on the interest of MSMEs in obtaining halal certification. (4) Perceived
ease of process has a positive and significant effect on the interest of MSMEs in
obtaining halal certification. (5) Simultaneously, all four variables have a positive
and significant effect on the interest of MSMEs in obtaining halal certification.
"

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Availability

Detail Information

Series Title

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Call Number

REF 2X4.9 MAK p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.2110101047

Classification

2X4.9

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

cost
Halal Certification
Halal Awareness
Interest
MSMEs
Halal Knowledge
Perceived Ease

Specific Detail Info

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Statement of Responsibility

Siti Makhfudhoh

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