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Pengaruh Dimensi Maqashid Syariah Terhadap Intensi Penggunaan Kosmetik Halal Pada Perempuan Muslim Berkeluarga

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"Goal : This study aims to analyze the influence of Maqashid Sharia dimensions on the
intention to use halal cosmetics among married Muslim women in the Greater Jakarta
area (Jabodetabek). Halal cosmetics are viewed not only as a matter of aesthetic need
but also as an expression of religious values implementation within Muslim family life.
Methode : This study stems from the importance of halal cosmetics as part of an Islamic
lifestyle and the need to understand the factors that drive Muslim consumers' preferences
in choosing these products. The research method used a quantitative approach with
Structural Equation Modeling (SEM-PLS) analysis techniques. Data were obtained
through questionnaires distributed to Muslim women with families and then processed to
test the relationships between variables.
Fact/Finding : The results of the study indicate that the dimensions of Maqasid Sharia,
specifically Hifz al-Din and Hifz al-Mal, have a significant positive effect on preferences
for halal cosmetics use. Conversely, the dimensions of Hifz al-Nafs, Hifz al-Aql, and Hifz
al-Nasl did not show a significant effect. Furthermore, digital halal literacy was shown
to have a significant positive effect on preferences for halal cosmetics use. These findings
indicate that religious aspects and consumers' ability to understand digital halal
information are key factors in shaping Muslim consumer behavior."

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Availability

Detail Information

Series Title

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Call Number

REF 658.8343 ARS p

Publisher

Bogor : Universitas Tazkia., 2025

Collation

MES

Language

Indonesia

ISBN/ISSN

NIM.2210405015

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Maqasid Sharia
Muslim women
Digital Halal Literacy
Consumer Preferences
Halal Cosmeics

Specific Detail Info

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Statement of Responsibility

Dhewsi Arsiani

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