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Analisis Faktor-Faktor Yang Mempengaruhi Niat Dan Perilaku UMKM Makanan Dan Minuman Dalam Melakukan Sertifikasi Halal Di Kota Dan Kabupaten Bogor

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"Goal: This study aims to analyze the influence of halal literacy and awareness,
religiosity, perceived benefits, perceived ease, and external support on the intention
and actual behavior of Micro, Small, and Medium Enterprises (MSMEs) in
obtaining halal certification. The research focuses on identifying the most
consistent factors affecting both variables to provide strategic recommendations for
accelerating halal certification adoption among MSMEs.
Methods: A quantitative approach was employed using the Partial Least Squares
Structural Equation Modeling (PLS-SEM) method. Data were collected through a
survey of 102 MSME owners in the food and beverage sector located in Bogor City
and Bogor Regency, all of whom had already obtained halal certification.
Respondents were selected based on the criteria of holding halal certification and
domicile in the study area.
Results: The findings reveal that perceived ease is the most consistent factor
influencing both the intention and actual behavior of MSMEs in obtaining halal
certification, showing significant effects on both variables. External support
significantly affects intention at the 10% significance level, while intention itself is
a direct determinant of actual behavior. In contrast, halal literacy and awareness,
religiosity, perceived benefits, and external support toward actual behavior show
no significant influence. These results indicate that, although knowledge and
religious values are conceptually important, they are insufficient to drive actual
behavior without a perceived ease in the certification process. This highlights the
need for strategies that focus on simplifying procedures, increasing access to
practical information, and strengthening external support to convert intention into
actual action"

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Availability

Detail Information

Series Title

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Call Number

REF 2x4.9 WID a

Publisher

Bogor : Universitas Tazkia., 2025

Collation

MES

Language

Indonesia

ISBN/ISSN

NIM.2120405020

Classification

2x4.9

Content Type

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Media Type

-

Carrier Type

-

Edition

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Subject(s)

Intention
Halal Certification
MSMEs
Halal Literacy
PlS-SEM
actual behavior

Specific Detail Info

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Statement of Responsibility

Ricky Widiarto

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