Text

Pengembangan Strategi Pemasaran Wakaf Manfaat Asuransi Dan Investasi Asuransi Syariah Di Indonesia (Study Kasus Pt. Allianz Life Syariah)

---

"Goal: To identify internal and external factors that influence the success of marketing
Islamic insurance policy waqf in Indonesia, and to formulate effective marketing
strategies to increase sales of this product.
Methode: The research used is SWOT analysis and brand analysis with a qualitativedescriptive approach, using primary data from interviews and observations as well as
secondary data from literature and industry reports.
Fact/Finding: The results of the study show that the main strength of the Islamic
insurance policy waqf product lies in the support of strong sharia regulations and the
largest Muslim population in the world. However, challenges such as low public literacy
about waqf and lack of understanding of marketing personnel about the product are
significant weaknesses. Great opportunities are seen from the increasing public interest
in productive waqf, while threats include competition with conventional products and low
public trust in the insurance industry."

---

Availability

Detail Information

Series Title

-

Call Number

REF 2X4.251 FAT p

Publisher

Bogor : Universitas Tazkia., 2025

Collation

MES

Language

Indonesia

ISBN/ISSN

NIM.2310405016

Classification

2X4.251

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Sharia Insurance
Marketing Strategy
Waqf Literacy
SWOT Analysis
Policy Waqf
Brand Analysis

Specific Detail Info

-

Statement of Responsibility

Fatmawati

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment