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Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawasena Resto Sebagai Proyek MBKM Berbasis Market Research

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This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main consumers are aged 18–35 and highly active on social media. The SWOT analysis identifies strengths in concept differentiation and product quality, along with opportunities in digital culinary trends. The digital marketing analysis highlights the need for stronger content consistency and more targeted online promotion strategies. This project provides actionable recommendations and strategic tools to enhance Nawasena’s competitive advantage.

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Detail Information

Series Title

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Call Number

REF 658.83 SAW p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2310101105

Classification

658.83

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Digital Marketing
SWOT
MBKM
Market Reseacrh
Consumer Persona

Specific Detail Info

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Statement of Responsibility

Muh Khaidir Alfikri Sawal

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