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Situational Leadership And Islamic Ethics In multt-Level Marketing (MLM) Leadership (Evidence From A Halal Products Company)

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"Purpose : Identify and analyze the effective use of transactional and
transformational leadership models in the MLM business
environment, considering agent conditions within the
framework of Situational Leadership Theory, and explore
the application of Islamic ethical principles in the leadership.
Methodology : A qualitative approach with a case study method is used in
this study. The data was collected through in-depth
interviews with five of the company's strategic agents.
Thematic analysis is used to identify patterns and
relationships between findings.
Findings : The results of the study show that situational leadership in
the context of MLM has distinctive characteristics. Follower
commitment is not a variable that can be formed by a leader,
it is a prerequisite to be led. MLM situational leadership is
based on two key factors: the mentality and competence of
the members. Leaders adjust their style based on members'
level of commitment, mental resilience, and competence.
Islamic leadership ethics (Shiddiq, Amanah, Tabligh,
Fathonah) are internalized as a moral compass that guides all
interactions, serving as an effective strategy to build trust,
resolve the industry stigmas, and drive business
sustainability"

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Detail Information

Series Title

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Call Number

REF 303.34 ASU s

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

English

ISBN/ISSN

NIM.2110101144

Classification

303.34

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Situational Leadership
Islamic Leadership Ethics
Multi-Lel arketing
Mentaly
Competence.

Specific Detail Info

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Statement of Responsibility

Rosyidatul Hayati Asumia

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