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Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engagement Customer Pada Open Trip Sagalakarasa

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"Objective : To enhance brand awareness and customer engagement for Open Trip
Sagalakarsa through an integrated digital marketing strategy, including
social-media content design, influencer collaboration, and realistic, sustainable
financial projections.
Method : The study employs a Participatory Action Research (PAR) approach,
involving cycles of planning, implementation, observation, and reflection. Data
were collected via Instagram analytics (reach, impressions, followers, engagement
rate), editorial planning, content production (video, graphics), micro-influencer
collaborations, and financial projection analyses (cost-benefit, break-even point,
profit).
Finding/Result : The findings demonstrate significant success within three months,
marked by a follower growth exceeding 30% and an engagement rate increase of
over 3% compared to the baseline. This was achieved through the successful
execution of at least five interactive content pieces and strategic platform
diversification across Instagram, TikTok, YouTube Shorts, and X. Financially, the
project reached its break-even point in the third month and delivered a net profit
15% higher than the initial estimate, validating the effectiveness of the implemented
strategy.
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Availability

Detail Information

Series Title

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Call Number

REF 658.82 ADI p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101103

Classification

658.82

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand Awareness
Sosial Media Marketing
Participatory Action Research (PAR)

Specific Detail Info

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Statement of Responsibility

Arya Adican

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