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Analisis Pengaruh Literasi Keuangan, Manajemen Resiko, Dan Media Sosial Terhadap Keputusan Investasi Di Pasar Modal Syariah
"Goal : This thesis aims to analyze the influence of financial literacy, risk
management, and social media on investment decisions in the sharia capital
market among millennials in Lhokseumawe City.
Methods : This study employs a quantitative approach using Structural Equation
Modeling - Partial Least Square (SEM-PLS). Primary data were collected
through questionnaires distributed via Google Form to millennials in
Lhokseumawe City. The data were analyzed to examine the relationships between
variables and to measure the effect of financial literacy, risk management, and
social media on investment decisions.
Fact/Finding : The results indicate that (1) financial literacy has a positive and
significant effect on investment decisions in the sharia capital market, (2) risk
management has a positive and significant effect on investment decisions, and
(3) social media has a positive and significant effect on investment decisions.
Thus, all three variables studied were proven to influence millennials’
investment decisions in Lhokseumawe City.
"
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