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Rencana Bisnis "Rumah Main MYCI" Dengan Analisis Bisnis Model Kanvas

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"The aim of this study is to identify the customer segments
and value propositions of “Rumah Main Myci.” This
research is based on the importance of early childhood as
a golden phase of a child's development, in which parents
play a central role as the first educators (madrasatul ula).
However, in today’s social reality, parental involvement
in child-rearing has been increasingly declining due to
work commitments and modern lifestyles.
This research uses a qualitative method conducted in two
stages: problem testing and solution testing. The study
was carried out over one month in August 2025 and took
place in Bandung Regency, West Java. The data collected
consisted of both primary and secondary data. Primary
data was obtained through direct interviews with parents
of early childhood children in the study area, while
secondary data was gathered from documentation,
articles, academic journals, and relevant literature. Data
collection techniques included interviews and literature
reviews. The collected data were analyzed descriptively
to formulate a business model using the Business Model
Canvas framework.
The results indicate that the customer segments of
“Rumah Main Myci” include: (1) parents of early
childhood who have limitations in creating educational
play activities for their children due to constraints in
time, creative ideas, or supporting media, (2) parents of
early childhood with psychomotor development delays,
and (3) parents who are concerned and wish to be
actively involved in their child’s development. The
formulated value propositions are: (1) accompanied by
experienced facilitators, (2) play activities designed to
support psychomotor development, and (3) active
parental involvement in the learning process. "

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Detail Information

Series Title

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Call Number

REF 650 KUS r

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2310101012

Classification

650

Content Type

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Media Type

-

Carrier Type

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Edition

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Subject(s)

Business Model Canvas
Customer Segment
nformal Education Center
Early Childhood
Valu Proposition

Specific Detail Info

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Statement of Responsibility

Muhammad Andi Jaya Kusumah

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