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Faktor Determinan Yang Mempengaruh Loyalitas Konsumen Mie Gacoan Bogor

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Objective: This study aims to measure the level of Consumer Loyalty using the variables of Brand Image, Halal Certification, Price, Product Quality and Location towards the Consumer Loyalty of Mie Gacoan Bogor. Methods: Using a descriptive qualitative approach with Multiple Linear Regression analysis techniques. Sampling was conducted using Purposive Sampling with the criteria that respondents are at least 15 years old, reside in the City/Regency of Bogor, and have made more than two purchases of Gacoan noodles either dining in, take away, or online order available in Bogor. Results/Finding: This study provides results that (1) the Brand Image variable has a positive and significant effect on Consumer Loyalty. (2) the Halal Certification variable has a positive but not significant effect on Consumer Loyalty. (3) the Price variable has a positive and significant effect on Consumer Loyalty. (4) the Product Quality variable has a positive and significant effect on Consumer Loyalty. (5) the Location variable has a positive and significant effect on Consumer Loyalty. (6) each variable simultaneously has a significant positive effect on Mie Gacoan Bogor Consumer Loyalty.

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Detail Information

Series Title

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Call Number

REF 658.8343 SIR f

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101042

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Product
Brand Image
Location
Quality
Price
Halal Certification
Consumer Loyaty

Specific Detail Info

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Statement of Responsibility

Ilham Akbar Sirait

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