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Perilaku Pembelian Impulsif Pada Online Shop: Pengaruh Gaya Hidup, Kesengan, Perilaku Keuangan Dan Religiusitas

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"Objective: This study was conducted to determine the influence of Lifestyle,
Pleasure, Financial Behavior and Religiosity on Impulsive Buying in Online Shops.
Method: Using a quantitative approach with Multiple Linear Regression analysis
techniques. Sampling using purposive sampling technique with the criteria of
respondents being gen z with a minimum age of 15 years and gen millennials with
a maximum age of 44 years, domiciled in Jabodetabek, and have shopped using
online shops.
Results/Findings: This study provides results that: (1) Lifestyle has a positive but
insignificant effect on impulsive buying in online shops. (2) Pleasure has a positive
and significant effect on impulsive buying in online shops. (3) Financial Attitude
has a significant positive effect on impulsive purchases in online shops. (4)
Religiosity has a negative but insignificant effect on impulsive purchases in online
shops. (5) all variables simultaneously have a significant positive effect on
impulsive purchases in online shops.
"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8382 DEF p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101056

Classification

658.8382

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Lifestyle
Religiusity
Financial Attitude
Impulsive Buying
Pleasure

Specific Detail Info

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Statement of Responsibility

Salsabila Adha De Firda

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