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Pengaruh Kualitas Pendidikan, Kualitas Pelayanan, Kekuatan Brand Dan Harga Terhadap Keputusan Memilih Universitas Islam Tazkia Sebagai Perguruan Tinggi Pilihan

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" This study uses a quantitative approach with explanatory
research to identify causal relationships between variables.
Primary data will be collected through questionnaires
distributed to active students and alumni of Tazkia Islamic
University in the period 2020-2024. The research sample
will be determined using the Slovin formula. Data analysis
will be carried out using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method to test the
hypothesis and see the significance of the influence of
independent variables on the dependent variable.
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The results show that all four independent variables
(education quality, service quality, brand strength, and
price) have a positive and significant influence—both
partially on students’ decision to choose Tazkia Islamic
University. Education quality and brand strength emerged
as the dominant influencing factors.
Education Quality, Service Quality, Brand Strength,"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8 PUT p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101095

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Decision-making
Price
Service Quality
Education Quality
Brand Strength
Tazkia Islamic University

Specific Detail Info

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Statement of Responsibility

Chinditya Nendhi Putri

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