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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Goodie Bag Di Ritel Modern Terhadap Keberlanjutan Lingkungan

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" To Analyse The Factors That Influence The Decision To
Purchase Goodie Bags in Modern Retail and Their Impact On
Environmental Sustainability.
: This research employs a quantitative approach utilizing a
case study of communities in Greater Jakarta. Data was
collected through questionnaires distributed using Google
Forms. Data analysis techniques used Structural Equation
Modelling (SEM) with a Partial Least Squares (PLS)
approach obtained using SmartPLS 4 software.
: The results of this study found that information, consumer
behavior, and price have a positive and significant effect on
the purchase of goodie bags in modern retail, which in turn
has an impact on environmental sustainability.
: Consumer behaviour, price perception, purchasing"

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Detail Information

Series Title

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Call Number

REF658.8342 FAU a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101138

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Price Perception
purchasing Decisions
Eco-Friendly
environmental sustainability
Consumer Behaviour,
Bags,
Retail Industri
Product Information
And Green Consumption

Specific Detail Info

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Statement of Responsibility

Nur Fauziah

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