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Rencana Bisnis Rumah Tahfidz Al-Jauhar Dengan Metode Bisnis Model Kanvas

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"Rumah Tahfidz Al-Jauhar is designed as a solution to reduce the high rate of
Qur’anic illiteracy in Indonesia, particularly in the Bogor region. Based on data,
around 65% of Muslims in Indonesia are still unable to read the Qur’an. To address
this issue, this business introduces Qur’an learning classes using the Business Model
Canvas (BMC) approach, focusing on two main blocks: Customer Segment and Value
Proposition. This study employs a qualitative approach with the action research
method through two stages: problem testing and solution testing involving 30
respondents.
The target market consists of Muslim communities, including students,
workers, housewives, and university students. The value propositions offered include
flexible study schedules, private and group classes with a family-oriented system,
competent instructors matched by gender, and certification upon completion. Market
size analysis shows a significant potential with TAM of 142.2 million people, SAM of
17.85 million people, and a Target Market of 2.91 million people. Marketing strategies
involve social media platforms (Instagram, TikTok, Facebook) and collaboration with
similar educational institutions. The results indicate that this business model is feasible
and has a strong prospect in fulfilling the need for quality Qur’anic education.
"

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Availability

Detail Information

Series Title

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Call Number

REF 650 RAH r

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101015

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Qur'an
Value Proposition
Customer Segment
Busines Model Canvas
Rumah Tahfidz

Specific Detail Info

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Statement of Responsibility

Putra Abdul Rahman

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