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Analisis Pengaruh Halal Awareness, Halal Knowledge, Healtyh Concern Dan Life Style Terhadap Keputusan Pembelian Di Coffe Shop Pada Geneasi Milenial Dan Gen Z Jabodetabek
"Results/Findings: This study provides the results that (1) the Halal Awareness
variable has a significant positive effect on purchasing decisions. (2) Halal
Knowledge has a significant positive effect on purchasing decisions. (3) Health
Concern has no significant effect on purchasing decisions. (4) Life Style has a
significant positive effect on purchasing decisions"
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