Text

Pengembangan Model Bisnis PT. Qupro Manajemen Indonesia (QUPRO) Melalui Fungsi Digital Dan Platform Dengan Analisis Bisnis Model Canvas (MBC)

---

" This study analyzes and develops PT QUPRO Manajemen
Indonesia’s business model using the Business Model Canvas
(BMC) framework. It aims to help the company adapt to
digital transformation and changing consumer behavior by
optimizing the Digital, Platform, Partnership, and Strategic
Development (DPPSD) Division to strengthen its value
proposition and competitiveness in the event organizer and
digital fundraising industry.
: This research uses a descriptive qualitative approach to
examine QUPRO’s business model before and after digital
transformation. Data were collected through interviews,
questionnaires (30 respondents), and documentation. Using
the Business Model Canvas (BMC), the study maps business
components and identifies changes from digital platform
integration.
:The findings show major improvements in value
proposition, channels, and customer relationships after
digital
transformation.
Integrating
Tiketqu.pro
and
Aksipalestinaqu.pro expanded market reach, streamlined
event registration, increased fundraising transparency, and
generated new revenues. The study recommends continuous
platform optimization, brand and collaboration expansion,
monetization innovation, and internal capacity building to
Keywords
sustain QUPRO’s competitiveness in the digital era.
: Business Model Canvas, Digital Transformation, Digital"

---

Availability

Detail Information

Series Title

-

Call Number

REF 650 SYA p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

-

Language

Indonesia

ISBN/ISSN

NIM.2310101102

Classification

650

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Business Model Canvas
Digital Transformation
Digital Platform
Event Organizer

Specific Detail Info

-

Statement of Responsibility

Arafat Helmy Syaifuddin

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment