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Pengaruh Literasi Keuangan Syariah, Faktor Demografi Dan Pengetahuan Tentang Produk Terhadap Keputusan Pembelian Cicilan Emas

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"Purpose: This research aims to determine the influence of Islamic financial
literacy, demographic factors, and product knowledge on purchasing decisions for
gold instalment products.
Methodology: This study uses a quantitative approach with purposive sampling
technique by distributing questionnaires to 170 respondents in the Jabodetabek
area who have used or are currently using Islamic gold instalment services. The
analysis is conducted using SEM-PLS (Structural Equation Modeling - Partial
Least Square) with a significance value of 0.05.
Facts/Findings: The results indicate that: (1) Islamic financial literacy has a
significant positive effect on purchase decisions of gold instalment products; (2)
Demographic factors have a significant positive effect on purchase decisions; (3)
Product knowledge has a significant positive effect on purchase decisions. The
highest influence is found in the product knowledge variable.
"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 ABD p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101159

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Islamic Financial Literacy
SEM-PLS
Demographic Factors
Purchase Decisions
Product Knowlege
Gold Instalment

Specific Detail Info

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Statement of Responsibility

Abdurrohman

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