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Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement Pada Aplikasi Instagram Terhadap Brand Image Porteegoods

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"Objective: This study aims to determine the influence of Social Media Marketing,
Content Marketing, and Customer Engagement on the Brand Image of the local
brand Porteegoods, which utilizes Instagram as its primary marketing platform.
Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS).
Result: he results of this study indicate that Social Media Marketing, Content
Marketing, and Customer Engagement have a positive and significant influence on
Brand Image. These findings suggest that marketing efforts through content and
active consumer engagement on social media—particularly Instagram—can
effectively strengthen the brand image of Porteegoods in the minds of consumers.
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Availability

Detail Information

Series Title

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Call Number

REF 658.84 HAQ p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101110

Classification

658.84

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand Image
Instagram
Sosial Media Marketing
Content Marketing,
Custome Eanggement
Porteegoods

Specific Detail Info

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Statement of Responsibility

Fakkar Musthafa Haque

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