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Rencana Bisnis Warung Makan Indomie Keliling "Semangkuk Warmindo" Dengan Analisis Bisnis Model Kanvas

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Abstract This study aims to analyze the feasibility of the mobile Indomie food stall business plan, “Semangkuk Warmindo,” using the Business Model Canvas (BMC) approach. The research focuses on the customer segments and value proposition elements. The method employed is action research, utilizing observation and interviews with participants in Depok City. The findings indicate that the business model has strong market potential and a value proposition aligned with customer preferences, including a self-service concept, hygienic presentation, flexible locations, and digital payment options. The study validates a business model that can serve as a reference for developing mobile culinary ventures. Keywords: Semangkuk Warmindo, Business Model Canvas, Market Segmentation,

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Detail Information

Series Title

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Call Number

REF 650 SAP r

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2310101090

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business Model Canvas
Value Proposition
Customer Segment
Semangkuk Warmindo

Specific Detail Info

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Statement of Responsibility

Ikhsan Hadi Saputra

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