Image of Analisis Pengaruh Platform Sosial Media (Instagram, Tiktok, Dan Facebook) Terhadap Kampanye Lingkungan Studi Kasus Komunitas Siap Darling
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Analisis Pengaruh Platform Sosial Media (Instagram, Tiktok, Dan Facebook) Terhadap Kampanye Lingkungan Studi Kasus Komunitas Siap Darling

"This study aims to determine the influence of social media platforms—
Instagram, TikTok, and Facebook—on students’ active participation in
environmental campaigns delivered by the Siap Darling account, both
partially and simultaneously.
This research employs a quantitative approach using a survey method.
Data were collected through an online questionnaire distributed to 180
student respondents who had previously been exposed to environmental
campaign content from the Siap Darling account. The data analysis
technique used is multiple linear regression to examine the influence of
each independent variable (Instagram, TikTok, and Facebook) on the
dependent variable (Active Student Participation), both partially and
simultaneously. Data processing was conducted using IBM SPSS Statistics
version 29, accompanied by classical assumption tests such as normality,
multicollinearity, and heteroscedasticity to ensure the validity of the
regression model.
The results indicate that partially, only the use of Instagram has a
significant influence on students' active participation, with a significance
value of < 0.001. Meanwhile, TikTok and Facebook did not show a
significant individual effect. However, simultaneously, the three social
media platforms significantly influence students’ active participation with
a significance value of < 0.001. The coefficient of determination (R²) value
of 66.3% indicates that the independent variables explain most of the
variation in student participation.
Instagram, TikTok, Facebook, Environmental Campaign, Student"

Availability
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MANAJEMEN BISNIS SYARIAH REF 658.84 SUD a
SKR2110101145
Available but not for loan - No Loan
Detail Information
Series Title
-
Call Number
REF 658.84 SUD a
Publisher
Bogor : Universitas Islam Tazkia.,
Collation
-
Language
Indonesia
ISBN/ISSN
NIM.2110101145
Classification
658.84
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Facebook
Social Media
Instagram
TikTok
Environmental Campaign
Specific Detail Info
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Statement of Responsibility
Other version/related

No other version available

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