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Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat Beli Ulang Di Marketplace Shopee

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"This study aims to examine repurchase intention in the
Shopee marketplace using the variables of Attitude,
Consumer Trust, and Ease of Use. The research is
specifically focused on Generetion Z in Riau Province.
: This study employs a descriptive quantitative approach
with Partial Least Square – Structural Equation Modeling
(PLS-SEM) as the analysis technique. The sampling method
used is purposive sampling, by distributing cloed-ended
online questionnaires via google forms within the Riau
province area.
: This study provides the result that (1) the Attitude variable
has a significant positive effect on repurchase intention. (2)
Consumer trust variable has a significant positive effect on
repurchase intention, (4) Ease of Use variable has a
significant positive effect on repurchase intention.
Attitude, Consumer Trust, Ease of Use, Shopee"

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Availability

Detail Information

Series Title

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Call Number

REF 658.84 HAS p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101058

Classification

658.84

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Attitude
Repurchase Intention
Consumer Trust
Euse Of Use
Shopee Marketplace

Specific Detail Info

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Statement of Responsibility

Nur Hasanah

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