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Rencana Pengembangan Bisnis Es Teler "kajarasa" Dengan Analisis Bisnis Model Kanvas

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"Goal : To identify the priority customer segments for the development of “Es
Teler Kaiarasa” products and to formulate effective distribution channel
expansion strategies in order to increase market reach, sales volume, and
business revenue streams.
Methods : This study employed a qualitative approach with an action research
design conducted in two main stages: test the problem and test the solution. Data
were collected through interviews and observations involving 20 representative
respondents (consisting of students, employees, business owners, catering
managers, and both new and returning consumers), as well as a review of the
business’s operational and financial documents. Data analysis followed the
action research cycle (planning, acting, observing, and reflecting) to validate
changes in the elements of the Business Model Canvas (particularly Customer
Segments and Channels).
Fact/Finding : The results indicate that (1) the Customer Segment component
produced five main customer groups: office employees, students, housewives,
corporate or catering clients, and dessert lovers (foodies); and (2) the Channels
component generated an effective distribution strategy through direct sales via
outlets and pop-up stores, collaboration with catering and event companies
(B2B), structured ordering through WhatsApp Business, optimization of GoFood
and GrabFood platforms, and social media promotion. Empirical findings also
reveal that word of mouth serves as the most influential promotional channel,
while the availability of tester facilities for bulk orders is a key factor in
purchasing decisions. Therefore, an omni-channel strategy combined with a
standardized sampling program is considered the most effective approach to
enhance customer acquisition and conversion.
Key Words : Es teler “Kaiarasa”, Business Model Canvas, Business"

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Availability

Detail Information

Series Title

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Call Number

REF 650 BAS r

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101171

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business Model Canvas
Customer Segment
Business Development
Channels
Es Teler "Kaiarasa"

Specific Detail Info

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Statement of Responsibility

Razaan Bastari

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