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Inovasi Gedung Putih Dalam Budidaya Walet: Pengembangan Bisnis Kotenk SW Dengan Analisis Businesss Model Canvas

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"Objective : Here is a concise version of the given text:
This study aims to identify customer segments, define unique value propositions,
and determine effective marketing channels for Kotenk SW's swallow bird’s nest
business using the Business Model Canvas approach. By analyzing these elements,
the research seeks to develop an innovative strategy to enhance competitiveness in
domestic and international markets. The study also emphasizes implementing the
""White Building"" innovation to attract swallow colonies, improving product quality
and operational efficiency.
Method : This research uses a qualitative descriptive method with data collected
through observation and interviews. Business Model Canvas is applied to analyze
nine key business elements. SWOT analysis is also employed to evaluate strengths,
weaknesses, opportunities, and threats.
Result/Findings:The study found that Kotenk SW’s innovative ""White Building""
strategy effectively enhances swallow habitat conditions, improving nest quality
and colony stability. Customer segments were clearly identified, and the value
proposition of premium, clean, and sustainably produced bird nests was
strengthened. The application of targeted marketing channels increased sales
reach. Overall, the Business Model Canvas analysis revealed strengths in product
quality and customer engagement, while highlighting opportunities for further
expansion in export market"

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Availability

Detail Information

Series Title

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Call Number

REF 650 PER i

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101045

Classification

650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business Model Canvas
Swallow Bird Nest
Value Proposition Customer segments
Marketing Channels

Specific Detail Info

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Statement of Responsibility

Iwan Permana

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