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Pengaruh Gaya Hidup, Kualitas Produk, dan Harga terhadap Keputusan Pembelian di Aplikasi TikTok Shop

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" The study aims to determine the influence of Lifestyle, Product Quality, and
Product Price partiality or simultaneously on the purchase decision of a
product in the TikTok Shop application. This research method uses a
quantitative description approach by collecting data through the
distribution of questionnaires to generation Y and Z who are domiciled in
Jakarta and have made purchases in the TikTok Shop application. Sample
determination using purposive sampling technique that the number of
respondents as many 100 people. The analysis tool used is multiple linear
regression with the help of SPSS software version 29, with a significant
level of 5% (α = 0,05). the result of this study show that (1) Lifestyle has a
negative impact on performance in the TikTok Shop application, (2) Product
Quality has a positive impact on performance in the TikTok Shop
application, (3) Product Price have a positive impact on performance in the
TikTok Shop Application, (4) Lifestyle, Product Quality, and Product Price
simultaneously have a significant impact on customer satisfaction in the
TikTok Shop application. The F test result prove that the three independent
variables together have a significant influence on purchase decisions in the
TikTok Shop application.
"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 BAH p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.19101046

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Lifestyle
Product Quality
Product Price

Specific Detail Info

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Statement of Responsibility

Nur Azizah Chusnul Khotimah Bahesty

Other version/related

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