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Green Marketing Dan Islamic Corporate Sosial Responsibility: Pengaruh Brand Image Terhadap Purchase Decision Produk PT. Paragon Technology Innovation

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"This research aims to find out how green marketing, Islamic
corporate social responsibility, and brand image influence
purchase decision PT. Paragon Technology Innovation Product
: This research uses a quantitative descriptive approach with
primary data as the data used. The source of data collected use
purposive sampling technique, came from distributing
questionnaires to respondents in the Jabodetabek area through
the consument of PT. Paragon Technology Innovation. The
analysis technique used is Partial Least Square - Structural
Equation Modeling (PLS-SEM).
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Green marketing does not have a significant effect on the
purchase decision of PT. Paragon products in the Jabodetabek
area. Green marketing has a significant positive effect on the
brand image of PT. Paragon products in the Jabodetabek area.
Islamic corporate social responsibility has a significant positive
effect on the purchase decision of PT. Paragon products in the
Jabodetabek area. Islamic corporate social responsibility has a
significant positive effect on the brand image of PT. Paragon
products in the Jabodetabek area. Brand image has a significant
positive effect on the purchase decision of PT. Paragon products
in the Jabodetabek area.
: Green Marketing, Islamic Corporate Social Responsibility"

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Availability

Detail Information

Series Title

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Call Number

REF 658.82 SYA g

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101087

Classification

658.82

Content Type

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Media Type

-

Carrier Type

-

Edition

-

Subject(s)

SEM-PLS
Purchase Decision
Green Marketing

Specific Detail Info

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Statement of Responsibility

Fitria Putri Syalwa

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