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Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Produk Muslim Rabbani (Studi Kasus Wilayah Bogor)

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"Objective: This study aims to explain the cultural, social, personal, and
psychological influences on purchasing decisions for Rabbani Muslim products.
Method: This study employed a quantitative method with a regression approach.
The data used in this study were quantitative and quantitative data. Data
collection
techniques included questionnaires, literature reviews, and
observations. Data analysis techniques used SPSS software, using the classical
assumption test, multiple linear regression, t-test, F-test, and determination test.
Results/Findings: Cultural variables (X1) partially influence purchasing
decisions for Muslim clothing products (Y). Social variables (X2) partially
influence purchasing decisions for Muslim clothing products (Y). Personal
variables (X3) partially influence purchasing decisions for Muslim clothing
products (Y). Psychological variables (X4) partially influence purchasing
decisions for Muslim clothing products (Y). The F test results show that Fcount >
Ftable (23.002 > 2.467) and the significance level is less than 0.05 (0.000 <
0.05), so H0 is rejected and Ha is accepted, so it can be said that culture (X1),
social (X2), personal (X3), and psychological (X4) simultaneously influence the"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 SAR p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.18101129

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Culture
Social
Purchasing Decision

Specific Detail Info

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Statement of Responsibility

Rosita Sariu

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