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Analisis Minat Menggunakan Promo Mobile Banking Pada Nasabah Dengan Akad Wadiah Di BANK Syariah Indonesia

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"This study aims to determine the effect of attitude,
subjective norms, perceived behavioral control and
sharia perceptions on customer interest in using mobile
banking promos on customer with wadiah contracts at
Bank Syariah Indonesia.
: This research uses assosiative quantitative approach
with a case study of mobile banking promos for
customer with wadiah contracts at Bank Syariah
Indonesia. The data collection technique was obtained
from distributing qustionnaires by google form to 102
respondents. The data was processed using software
SPSS 31 by using multiple linear regression analysis
: The results of this research showed that Attitude toward
behaviour, Subjective Norm, Perceived Behavioral
Control and Sharia Perception had a positive and
significant effect on Interest in using BSI’s mobile
banking promos simultaneously. Attitude toward
behaviour and Perceived Behaviour Control, had a
positive and significant effect on customer Interest in
using BSI’s mobile banking promos. While Subjective
Norm had a negative and significant effect on customer
Interest in using BSI’s mobile banking promos. So that
increasing Subjective Norm will reduce customer
Interest in using BSI’s mobile banking promos. And
Sharia Perception have no effect on customer Interest in
using BSI’s mobile banking promos.
: Mobile Banking Promos,
Behaviour, Wadiah, BSI.
Theory of Planned "

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Availability

Detail Information

Series Title

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Call Number

REF 332.17 DEF a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM2110101088

Classification

332.17

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Wadiah
Theory of Planned behaviour
BSI
Mobile Banking Promos

Specific Detail Info

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Statement of Responsibility

Diar Defarah

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