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Pengaruh Label Halal,Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Makanan Pada Street Food Kota Cilegon

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"Analyzing the Influence of Halal Labels, Prices, and
Product Quality on Purchasing Decisions for Food Products
in Street food in Cilegon City.
: This research uses a quantitative approach with a case
study of street food in Cilegon City. Data collection
techniques were obtained by distributing questionnaires via
Google Forms related to the research problem. Data
analysis techniques used were questionnaire google form.
: The results of the study show that halal labels, prices, and
product quality have a significant influence, both partially
and simultaneously, on street food purchasing decisions in"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 SAT p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.18101046

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

perilaku konsumen
Keputusan Pembelian
Konsumen
Kualitas Produk
Harga
Street Food
Label Halal
Konsumen Pembelian
Kuliner
Makanan Jalanan
Cilegon

Specific Detail Info

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Statement of Responsibility

Dimas Rizky Satria

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