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Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Di Tiktok Shop Pada Kota Pekanbaru

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To find information about the influence of content
marketing, influencers, and Consumer Trust on purchasing
decisions in Tiktokshop in the city of Pekanbaru.
: This research uses a quantitative approach. The method
used in this study is Structural Equation Modeling (SEM)
with a Partial Least Square (PLS) version 4.0 approach. The
case study in this research focuses on consumer buying
behavior on TikTok Shop, with data collection conducted
through the distribution of questionnaires to consumers who
have made purchases on the platform. The sampling
technique was performed by distributing the questionnaire to
190 respondents.
Results/Findings : The research states that of the 3 hypotheses, all are well
accepted, namely: 1). Content marketing has a positive and
significant effect on purchasing decisions. 2). Influencers
have a positive and significant effect on purchasing
decisions. 3). Consumer Trust does not have a positive and
significant effect on purchasing decision"

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Availability

Detail Information

Series Title

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Call Number

REF 658.872 ADA p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101163

Classification

658.872

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Content Marketing
Influencer
Customer Trust
and Smart-PLS 4.0
Prchase Decision

Specific Detail Info

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Statement of Responsibility

Wafiqa Adani

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