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Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Penggunaan Bank Konvensional Bagi Mahasiswa Kampus Islam Kota Pekanbaru
"Objective: This study aims to analyze the influence of religiosity, understanding of
usury, service quality, and security assurance on the decision to use conventional
banks among students at Islamic campuses in Pekanbaru City.
Method: This study used a quantitative approach with multiple linear regression
analysis. The sample was determined through purposive sampling by distributing
online questionnaires using Google Forms to 100 students residing in Pekanbaru
City who had decided to use conventional banks.
Results/Findings: The analysis shows that: (1) Religiosity does not significantly
influence the decision to use conventional banks among students at Islamic
campuses in Pekanbaru City. (2) Understanding of usury also does not significantly
influence the decision to use conventional banks among students. (3) Service quality
has a positive and significant influence on the decision to use conventional banks
among students. (4) Security assurance also has a positive and significant influence
on the decision to use conventional banks among students at Islamic campuses in
Pekanbaru City. (5) These four variables simultaneously have a positive and
significant influence on the decision to use conventional banks among students at
Islamic campuses in Pekanbaru City. "
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