Text

Public Comprehension On Online Loan Usage (Pinjol) In Jabodetabek: The Effect Of Advertisement, Islamic Financial Literacy, And Lifestyle

---

"Goal : This study aims to analyze the influence of online loan advertisement,
Islamic financial literacy, and lifestyle on public’s comprehension and decision
in online loan making.
Methode : This research uses a quantitative approach with Muslim consumers in
the Greater Jakarta (Jabodetabek) area as the target population. Data were
collected through a questionnaire distributed via Google Form, involving 195
respondents. The data were analyzed using Structural Equation Modeling–Partial
Least Square (SEM–PLS).
Fact/Finding : The results show that online loan advertisement (X1) and lifestyle
(X3) have a significant and positive influence on public decision in making
online loans. However, Islamic financial literacy (X2) do not have significant
influence on public decision in making online loans."

---

Availability

Detail Information

Series Title

-

Call Number

REF 332.024 NAB p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

-

Language

English

ISBN/ISSN

NIM.2110101149

Classification

332.024

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Lifestyle
Online Loan Advertisement
Islamic Fiancial Liteacy

Specific Detail Info

-

Statement of Responsibility

Syifa Nabila

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment