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Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Tas Jims Honey Di Tiktok

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"Objective: This research aims to determine the level of buying interest in Jims Honey
bags using the live streaming variables of the TikTok application, influencer and
price. This research has an age range of 13 years and over in the Bogor city area
Method: This research uses a descriptive quantitative approach with the Partial
Least Square- Structural Equation Modeling (PLS-SEM) analysis technique.
Sampling used purposive sampling by administering online and closed
questionnaires via the Google form platform in the Bogor city area.
Results: This research provides results that (1) the Tiktok Application Live
Streaming variable has a positive effect on buying interest. (2) Influencers have a
significant influence on purchasing interest. (3) Price has no significant effect on
buying interest.
Keywords: Media, Live Streaming Tiktok Application, Influencer, Price, Purchase"

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Availability

Detail Information

Series Title

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Call Number

REF 658.84 DEW p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101079

Classification

658.84

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MEDIA
Purchase Interest
Influencer
Live Streaming Tiktok Application

Specific Detail Info

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Statement of Responsibility

Dini Puspita Dewi

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