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Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Skincare Somethinc

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"Goal
Method
Results/Findings
: This study aims to test the influence of brand image, price
and brand awareness on purchasing decisions for Somethinc
skincare products.
: This study uses a quantitative approach. The method in this
study uses the SEM (Structural Equation Modeling) method
with the PLS 4.0 (Partial Least Square) approach, with a
Somethinc case study, through distributing questionnaires to
consumers who have purchased Somethinc products. The
technique used for sampling is purposive sampling by
distributing questionnaires to users of the skincare product
something in the Jabodetabek area.
: This study states that 1). Brand image does not have a
significant effect on purchasing decisions. 2). Price has a
significant positive effect on purchasing decisions. 3). Brand
awareness has a significant positive effect on purchasing
decisions"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8342 IND p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101162

Classification

658.8342

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Brand Image
Brand Awareness
Price
Purchase Decision And Smartpis 4.0

Specific Detail Info

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Statement of Responsibility

Citra Nasya Indri

Other version/related

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