Text

Rencana Bisnis Bio Lobster Farm: Dengan Analisis Bisnis Model Kanvas

---

"Bio Lobster Farm, a freshwater lobster cultivation business, adopts the
Business Model Canvas framework with a particular focus on customer
segmentation and value proposition. The research method involved direct
observation and structured interviews with 20 partisipants, including young adults,
upper-middle-class housewives, and seafood MSME/restaurant owners. Research
findings indicate that most partisipants have a positive perception of freshwater
lobster products and show strong interest in premium-quality lobster for culinary
use, especially in the size range of 300–500 grams per piece. SWOT analysis
identified key strengths of the business, including the use of innovative cultivation
technology (biofloc combined with apartment pond systems), the ability to supply
consistently, and alignment with sustainable aquaculture practices. However, the
study also revealed critical challenges, such as limited public knowledge about
freshwater lobster farming and the need for official certification and compliance
with national aquaculture standards. The solution testing phase demonstrated that
the application of biofloc technology and the planned acquisition of official
aquaculture certification significantly improve business credibility and market
acceptance. Therefore, technological innovation and adherence to regulatory
standards become essential strategies to strengthen Bio Lobster Farm’s
competitive position as a sustainable aquaculture solution within the national
agribusiness landscape.
"

---

Availability

Detail Information

Series Title

-

Call Number

REF 650 WAH r

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

-

Language

Indonesia

ISBN/ISSN

NIM.2110101038

Classification

650

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Business Model Canvas
Value Proposition
Customer Segmentation
Bio Lobster Farm
Freshwater Lobstrer Cultivation
Biofloc Technology

Specific Detail Info

-

Statement of Responsibility

Edrizal Wahdi

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment