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Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Hijab Lafive Melalui Media Sosial Tiktok Di Wilayah Bogor

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"This research aims to analyze the influence of social media marketing, brand
image, and price on the purchase decisions of Lafiye hijab products through
TikTok social media in Bogor.
: This research uses a quantitative approach with a survey method. Data were
analyzed using Structural Equation Modeling-Partial Least Squares (SEM
PLS) through SmartPLS 4.0 software.
: The results show that social media marketing and price have a significant
positive effect on the purchase decisions of Lafiye hijab products through
TikTok social media in Bogor City, while brand image has no significant
effect on purchase decisions of Lafiye hijab products through TikTok social
media in Bogor City.
: Social media marketing, brand image, price, purchase decisions, TikTok "

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Detail Information

Series Title

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Call Number

REF 658.8342 FAS p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101165

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand Image
Price
Tiktok Sosial Media
Sosial Media Marketing
Purchae Decisions

Specific Detail Info

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Statement of Responsibility

Cindy Islami Fasha

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