Image of Pengaruh Strategi Pemasaran Media Sosial, E-WOM (Electronic Word Of Mounth). Dan Kualitas Pelayanan Terhadap Keputusan Memilih Travel Haji & Umrah
Bookmark Share

Text

Pengaruh Strategi Pemasaran Media Sosial, E-WOM (Electronic Word Of Mounth). Dan Kualitas Pelayanan Terhadap Keputusan Memilih Travel Haji & Umrah

"This research was conducted with the aim of
analyzing the nfluence of social media marketing
strategies on consumer decisions in choosing Hajj &
Umrah travel, analyzing the influence of E-WOM on
consumer decisions in choosing Hajj & Umrah
travel, and analyzing the influence of service quality
on consumer decisions in choosing Hajj & Umrah
travel.
: This study used a quantitative descriptive approach
with partial least square – structural equation
Modeling (PLS – SEM) analysis techniques.
Sampling used probability sampling by distributing
online and closed questionnaires through the Google
Form platform in the Riau region.
: This study found that 1. social media marketing
strategies have a positive and significant influence
on the decision to choose a hajj and umrah travel
agency. 2. Electronic word of mouth (E-WOM) has
a significant positive influence on the decision to
choose a hajj dan umrah travel agency. 3. Service
quality has a significant positive influence on the
decision to choose a hajj dan umrah travel agency. "

Availability
#
MANAJEMEN BISNIS SYARIAH REF 658.872 NUR p
SKR2110101083
Available but not for loan - No Loan
Detail Information
Series Title
-
Call Number
REF 658.872 NUR p
Publisher
Bogor : Universitas Islam Tazkia.,
Collation
-
Language
Indonesia
ISBN/ISSN
NIM.2110101083
Classification
658.872
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Service Quality
Haji & Umrah Travel
Sosial Media Marketing Strategy
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment