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Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness Perusahaan indopal Di Indonesia (Studi Kasus : PT. Indopal Harvst Bliss)

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"Goal: This study aims to design a visual identity and digital strategy to enhance
the brand awareness of PT. Indopal Harvest Bliss in Indonesia.
Method: The research adopts the Participatory Action Research (PAR) method,
involving iterative cycles of planning, acting, observing, and reflecting in close
collaboration between the researcher and the company. Primary data were
collected through participatory observation, interviews with management and
marketing teams, and collaborative discussions, while secondary data included
Instagram insights, content documentation, and literature review. Over a three
month period (January – March 2025), three PAR cycles were conducted to
evaluate and refine the implementation of visual identity and digital content
strategies on the official Instagram accounts @indopal.id and @nablus.id.
Finding/Result:The findings reveal that consistent application of the brand
guideline, the use of storytelling-based content, and a structured social media
strategy significantly improved audience engagement and brand awareness, as
evidenced by follower growth and engagement rates exceeding the set targets.
This study recommends that the company maintain visual identity consistency
and data-driven digital strategies to strengthen brand positioning in the
Indonesian market. "

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Availability

Detail Information

Series Title

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Call Number

REF 658.84 PRA i

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101002

Classification

658.84

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Brand Awareness
Visual Identity
Digital Strategy
Participatory Acyion Research
PT. Indopal Harvest Bliss

Specific Detail Info

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Statement of Responsibility

Muhammad Arif Pratama

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