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Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awareness Produk Kahf

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The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This research employs a quantitative approach with a survey method. The population of this study consists of consumers who have used or are currently using Kahf products. The sampling technique used is non-probability sampling with a purposive sampling method, involving 130 respondents. Data was collected through an online questionnaire. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4.0 software. Result/Findings : The results indicate that Word of Mouth, Influencer Marketing, and Advertising have a positive and significant effect on Brand Awareness. These findings suggest that recommendations from others, influencer impact, and engaging advertisements can play a stronger role in

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Detail Information

Series Title

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Call Number

REF 658.8342 RAM p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101164

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Advertising
Brand Awareness
Influencer Marketing
Word Of Mouth
generation z
Kahf

Specific Detail Info

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Statement of Responsibility

A. Mujahid Ramadhan

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