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Pengaruh Potongan Harga, Kualitas Produk dan Labelisasi Halal Terhadap Minat Beli Skincare Halal Lokal di Marketplace (Studi Kasus Gen Z Muslim Jabodetabek)
"This Studies Uses An ExplanatorQuantitativ Approach With The PLS-SEM Method To Analisythe Effect Discout product quality, and halal labeling on the
purchase intention of local halal skincare products in online
marketplaces. Data were collected through an online
questionnaire (Google Form) distributed to Gen Z Muslim
respondents living in Jakarta, Bogor, Depok, Tangerang,
and Bekasi. A total of 100 respondents were selected using
purposive sampling. "
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