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Faktor-Faktor yang Memengaruhi Minat Gen Z Dalam Berdonasi Online Untuk Palestina Melalui KITABISA.COM

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Methods Result/Finding : This study employs a quantitative approach using a survey method. Data were collected through an online questionnaire completed by 254 Gen Z Muslim respondents in the Jabodetabek area who have an interest in donating and have previously visited the Kitabisa.com website. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the influence of empathy, perceived ease of use, perceived usefulness, trust, and religiosity as a moderating variable. : The findings show that empathy, perceived ease of use, perceived usefulness, and trust have a significant effect on the intention to donate. In addition, religiosity moderates the relationship between empathy and the intention to donate, but does not moderate the relationships between perceived ease of use, perceived usefulness, and trust with the intention to donate. This study contributes to a deeper understanding of the psychological and technological factors that drive online donation behavior among Generation Z, and provides practical insights for crowdfunding platforms and humanitarian organizations in designing more effective donation campaigns.

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Detail Information

Series Title

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Call Number

REF 2X4.251 ADR f

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.110103035

Classification

2X4.251

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

religiosity
trust
Perceived Usefulness
Perceived Ease Of Use
Empathy
Intention to Donate

Specific Detail Info

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Statement of Responsibility

Ressina Adriana

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