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Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap Keputusan Pembelian Skincare Halal di Tiktok Shop di Kalangan Pria Kota Jabodetabek

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Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of samples used is in accordance with the analysis method and is a SEM model (structural equation model), with a sample size of at least 5 times the number of variable indicators (Ferdinand, 2014). Purposive sampling was used on 100 male respondents in Jabodetabek City who had or were using halal skincare. Primary data was obtained through an online questionnaire with a Likert scale. Data analysis used Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software.

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Detail Information

Series Title

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Call Number

REF 658.8342 WAH p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110103039

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Review
Purchasing Decision
Halal Label
TikTok Shop
sales level
halal skincare
Jabodetabek men

Specific Detail Info

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Statement of Responsibility

TAQY WAHHAD

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