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Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderating Effects Of Age And Education

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Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to understand the underlying behavioral factors influencing consumer decisions. Methode : A quantitative approach was adopted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the data collected from 242 Muslim respondents residing in the Jabodetabek area. The results reveal that halal literacy, halal certification, and religiosity significantly and positively affect halal drug purchase decisions. Furthermore, age and education are found to act as moderating variables. Age positively moderates the relationship between halal literacy and purchase decisions yet negatively moderates the influence of halal certification. Meanwhile, education positively strengthens the effect of religiosity on purchase decisions. Fact/Finding : The findings suggest that increasing halal knowledge and religious awareness supported by demographic factors such as age and educational attainment can lead Muslim consumers to make more informed and Sharia compliant purchase decisions. These insights provide practical implications for halal pharmaceutical industries, regulatory bodies, and consumer education stakeholders in fostering trust and awareness toward halal drug consumption.

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Detail Information

Series Title

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Call Number

REF 658.8342 FIR d

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

English

ISBN/ISSN

NIM.2110103037

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Education
religiosity
Purchase Decision
Halal Certification
Age
Halal Literacy
Muslim Consumers

Specific Detail Info

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Statement of Responsibility

Shabrina Kasyifa Firdausi

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