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Analisis Pengaruh Keputusan Pembelian Produk Makanan di Restoran Jepang Cepat Saji Bersertifikat Halal Pada Generasi Z di Bogor

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This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor who have previously purchased halal- certified Japanese fast food. The data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM- PLS) with the SmartPLS 4.0 software. : The results show that taste perception and service quality have a positive and significant influence on purchase decisions. On the other hand, price perception and halal literacy show a positive but not significant influence. This indicates that, in the context of halal-certified Japanese fast food, Generation Z consumers are more influenced by sensory and service aspects than by price and halal knowledge.

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Detail Information

Series Title

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Call Number

REF 658.8342 KHA a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110103027

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Halal
Purchase Decision
generation z
Halal Literacy
Japanese fast food
taste perception
sevice quality

Specific Detail Info

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Statement of Responsibility

Muhamad Nur Rizqi Khalid

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