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Determinan Intensi Pembelian Produk Makanan Kemasan Halal Impor

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To analyze the partial and simultaneous influence of the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price on the purchase intention of imported halal packaged food products among Muslim consumers in the Jabodetabek area. : This study uses a quantitative approach with a case study of Muslim consumers in Jabodetabek. Data collection techniques are obtained from distributing questionnaires via Google Form. Data is processed using SmartPLS software. : This study found that the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price have a positive and significant influence on the intention to purchase imported halal packaged food products.

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Detail Information

Series Title

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Call Number

REF 658.8342 MUB d

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110103042

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

religiosity
Attitude
Subjective Norms
Purchase Intention
Price
Product Quality
Halal Awareness
trust in halal certificates

Specific Detail Info

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Statement of Responsibility

Anisah Mubarrokah

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