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Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabodetabek: Teknologi Digital Sebagai Moderasi
Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. The results of this study are that Islamic financial literacy and risk perception have a significant and positive effect on interest in Islamic stock investment, while social media has no significant effect. Digital technology moderates the relationship between social media and interest in Islamic stock investment, while it does not moderate the relationship between Islamic financial literacy and risk perception on interest in Islamic stock investment.
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