Text

Determinan Pembelian Makanan Kemasan Berlabel Halal

---

Analyzing the influence of attitudes, subjective norms, and knowledge of halal, as well as demographic variables such as age, gender, education level, and monthly income, on purchasing decisions for packaged foods labeled as halal. This study uses a quantitative approach by distributing questionnaires to 200 Muslim consumer respondents in Bogor City and Bogor Regency. The data was processed using SEM-PLS analysis. The results show that attitudes, subjective norms, and knowledge of halal have a significant positive effect on purchasing decisions, while demographic moderating variables such as age, gender, and education are only some of the factors that have a significant effect in

---

Availability

Detail Information

Series Title

-

Call Number

REF 658.8342 NUG d

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

-

Language

Indonesia

ISBN/ISSN

NIM.2110103001

Classification

658.8342

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Subjective Norms
Attitudes
Halal Knowledge
Purchase Decisions
packaged foods
halal labels
demographic variabels

Specific Detail Info

-

Statement of Responsibility

Muhammad Aqmal Nugraha

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment