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Analisis Faktor yang Mempengaruhi Loyalitas Pengguna Fintech Syariah Pada Gen Z Jabodetabek

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Goal Method : To analyze the influence of Perceived Ease of Use and Perceived Usefulness on Loyalty of Gen Z Sharia Fintech Users in Jabodetabek, with Customer Satisfaction as a Mediator : This study used a quantitative approach with a case study of Gen Z in Jabodetabek. Data collection was conducted through a Google Form questionnaire. The data were processed using SEM-PLS analysis. Result/Finding : The results of this study indicate that Perceived Ease of Use and Perceived Usefulness have a positive and significant effect on Customer Satisfaction, while Perceived Usefulness and Customer Satisfaction have a positive and significant effect on User Loyalty. However, Perceived Ease Of Use has no significant effect. Customer Satisfaction mediates the relationship between Perceived Ease of Use and Perceived Usefulness on Loyalty of Sharia Fintech Users.

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Detail Information

Series Title

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Call Number

REF 332.1 ZUL a

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110103013

Classification

332.1

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

customer Satisfaction
Perceived Usefulness
Perceived Ease Of Use
generation z
User Loyalty
Sharia Fintech

Specific Detail Info

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Statement of Responsibility

AHMAD ZULFAN

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