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Pengaruh Sertifikasi Halal, Harga, Lokasi Dan Kualitas Produk Terhadap Keputusan Pembelian Mie Bangladesh (Studi Kasus Mie Bangladesh Di Wilayah Bogor)

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Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were processed using SPSS software using multiple linear regression analysis. Result/Findings: This study found that halal certification, price, location and product quality have a positive and significant effect on purchasing decisions. Thus, it can be concluded that the four variables have a positive and significant effect.

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Detail Information

Series Title

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Call Number

REF 658.8342 FIK p

Publisher

Bogor : Universitas Islam Tazkia., 2025

Collation

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Language

Indonesia

ISBN/ISSN

NIM.2110101123

Classification

658.8342

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Location
Price
Halal Certification
product quality and purchasing decisions

Specific Detail Info

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Statement of Responsibility

Muh Abdillah Fikri

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