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Rencana Bisnis Darul Tahfidz El Fajr Dengan Menggunakan Analisis Bisnis Model Kanvas
"Objective: The objective of this study is to analyze the business plan using the
business model canvas method to obtain more accurate results from the Customer
Segment and Value Proposition of the business plan to be developed.
Method: This study uses a qualitative approach with the Action Research method,
which is used to examine the market potential in the area where the business will be
developed. The researcher approached 30 informants located in the Pusako District
of Siak Regency.
Results/Findings: The results of this study provide a detailed overview or design of
the Darul Tahfidz El Fajr business plan. This study also provides an overview of the
elements of Customer Segment and Value Proposition in the Business Model Canvas
analysis, which are the core elements of the business unit. Among them, the Customer
Segment includes elementary school parents, junior high school parents, high school
students, college students, the general public, and tahfidz teachers who are experts in
their field. The Value Proposition of Darul Tahfidz El Fajr offers programs for
children, including memorizing the entire Quran (30 juz) within three years,
memorizing the commentaries of “Matan Thufatul Athfal” and “Jazari,” boarding
school programs, learning to deliver sermons, memorizing daily prayers, learning
Quran recitation, memorizing the “Arba'in Hadith,” and professional teachers.
These results were obtained after conducting the solution testing carried out by the
researcher. "
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